Lilian Sue is a professional copywriter and PR specialist who understands the words that will get you seen and recognized as an authority. In this blog, Lilian will be discussing the importance of mindset and positioning when it comes to PR and copywriting, and how these factors can make or break your success in these fields.

About Lilian Sue

Lilian Sue is a professional copywriter and PR specialist. She understands the words that will get you seen and recognized as an authority. Lilian grew up as the youngest of two kids in a family of immigrants. Her parents emphasized the importance of financial stability and getting a good job with a pension. However, Lilian always wanted to do something that would make her happy. In order to get experience in the field she wanted to work in, Lilian started her own business. What she learned from running her own business is how to be tenacious and creative. Now, as a PR coach, Lilian helps others achieve their goals by teaching them how to utilize PR properly.

When it comes to PR and copywriting, it is important to have the right mindset and positioning. This is because the way you think about and position your company can make a big difference in how successful your PR and copywriting campaigns are. If you have a positive and proactive mindset, you are more likely to create successful campaigns that generate positive publicity for your company. On the other hand, if you have a negative or pessimistic outlook, your campaigns are more likely to fail. Similarly, your positioning can make a big difference in how your campaigns are received. If you position your company as a thought leader in your industry, you are more likely to get media coverage and earn respect from your peers. However, if you position your company as a “me too” brand, you are likely to get lost in the shuffle and fail to stand out from the crowd. In conclusion, it is important to have the right mindset and positioning when it comes to PR and copywriting. This will help you create successful campaigns that generate positive publicity for your company.

Here are the steps you need to follow:

1. Improved mindset for PR/copywriting success

2. Improved understanding of what PR/copywriting can achieve

3. Improved PR/copywriting skills from the transcript.

1. Improved mindset for PR/copywriting success

If you want to be successful in PR and copywriting, it’s important to have the right mindset. This means having realistic expectations of what PR can do for you, and being willing to put in the work to get the results you want. It also means being authentic and vulnerable, and being willing to share your story.

It’s also important to be aware of the different types of media outlets and the audience they cater to. You need to know what kind of message will resonate with each type of outlet, and what kind of spin to put on your story to make it more appealing to them. It takes time and practice to get a feel for what works and what doesn’t, but it’s worth it to hone your skills and become a more successful PR and copywriter.

2. Improved understanding of what PR/copywriting can achieve

The second step to improved understanding of what PR/copywriting can achieve is to be clear on what your goals are. Many people have unrealistic expectations of what PR can do for them, and this can lead to disappointment. It’s important to be clear about what you want to achieve with your PR/copywriting, and to have realistic expectations. When you know what your goals are, you can start to research which publications or media outlets would be the best fit for your story. Once you have a list of potential targets, you can start to reach out and pitch your story. Keep in mind that most publications or media outlets are looking for stories that will be of interest to their audience. So, it’s important to make sure that your pitch is relevant and interesting. Finally, remember that it takes time and effort to build a relationship with the media. Don’t expect instant results, but be persistent and keep pitching your story. If you do

It takes time and effort to build a relationship with the media. Don’t expect instant results, but be persistent and keep pitching your story. If you do, you’ll eventually see the fruits of your labor. PR/copywriting can be a great way to improve your understanding of what your business can achieve. Just be clear on your goals, do your research, and be persistent. With a little time and effort, you’ll be able to achieve great things.

3. Improved PR/copywriting skills from the transcript.

Lilian Sue is a professional copywriter and PR specialist with over 15 years of experience helping businesses get seen and recognized as authorities in their industry. In order to improve your PR and copywriting skills, Lilian recommends getting introspective and understanding your motivation for why you started your business in the first place. She also suggests being authentic and vulnerable in your storytelling, and says that it’s important to lead by example if you want to teach others how to put themselves out there and be successful.

Lilian also emphasizes the importance of always continuing to learn and grow in your skillset. She says that it’s essential to be a lifelong learner if you want to be successful in any field, but especially in copywriting and PR. She recommends reading books, taking courses, and attending workshops to continue honing your skills. Finally, Lilian offers some advice for those just starting out in copywriting or PR. She suggests starting small and gradually building up your portfolio. She also recommends reaching out to people you know and asking for referrals. With hard work and dedication, you can develop the skills necessary to be a successful copywriter or PR specialist.

The blog post discusses the importance of mindset and positioning when it comes to PR and copywriting. It is important to have the right mindset and positioning in order to create successful campaigns. The blog post also provides tips on how to improve your PR and copywriting skills.

I’d love to hear how you apply to get improved mindset for pr/copywriting success, improved understanding of what pr/copywriting can achieve, improved pr/copywriting skills. Leave me a comment on how it went for you or drop any questions you want me to answer!